影響消費者購買綠建築意願之研究

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題名:
影響消費者購買綠建築意願之研究
著者: 許志豪; Hsu, Chih-hao
林懿貞; Yichen Lin; 科技管理碩士班
主題: 綠建築; 消費者購買意願; 計畫行為理論; 消費者態度; Green Building; Theory of Planned Behavior; TPB; Consumer Purchase Intention; Consumer Attitude
描述: 天然環境遭受人為破壞，使得各種汙染無處不在；自然資源遭受過度浪費，使得環境的自淨能力逐漸減弱。氣候暖化、天災不斷，地球的居民已逐漸身受其害。有鑑於此，各國已紛紛投入環境保護行列，尤以歐美先進國家中英國、德國已於該國境內規劃性的延聘綠色建築專家建構綠色低碳消耗的生態城市與建築。依研究統計報告指出，善用地球資源所建構出的綠建築確實對於保護地球有很大的貢獻。因此我們應該要向這些國家看齊、學習，並積極規劃屬於本國特色的環境保護措施及適合本土的綠建築。本研究用量化方式來探討消費者若在購買綠建築時所重視的功能，調查結果進行敘述性統計、單因子變異數分析及迴歸分析，研究發現，消費者態度與有知覺的行為規範影響消費者的購買意願是具顯著性。且綠建築的健康功能與價格功能影響消費者的態度也是具顯著性。在單因子變異數分析發現，願意接受價差21%的受訪者有80%（N = 4）的受訪者在價格功能上的得分勾選為4.75分以上。相對其他價差組別的受訪者，價差21%的受訪者有較高的比例勾選較高的價格功能，才會導致願意接受價差21%的受訪者有較高的購買綠建築的意願。
The natural environment suffered human damage, making all kinds of pollution in any place, and over waste the nature resource, it makes the earth warmer, more disasters. The inhabitants also suffer has suffer these troubles. As the result, many countries devote themselves into the environmental protection, especial in Britain and Germany. They has been recruited the green building expert to overview and well use of resource of the earth, construct eco city and architecture, with making low carbon consumption. And many reports also show that the green building is indeed a great contribution to the protection of the earth. We should take the European counties as the learning examples, to plan the local environmental protection and suitable green building of our country. This study is quantified study to study the consumer’s intention to purchase the green building. It is focused on the function of the green building. Based on the survey result, the study runs descriptive statistics, single factor variance analysis and regression analysis. The result of the study shows the positive effect on consumer’s attitude and perceived behavioral control to consumer purchase intention, It also shows the positive effect on the function of green building of the health and price features affect the consumer’s attitude.
碩士
建立日期: 2013
格式: 121 bytes
text/html
語言: 中文
識別號: http://nutnr.lib.nutn.edu.tw/handle/987654321/286
資源來源: NUTN IR

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影響消費者購買綠建築意願之研究

許志豪; Hsu, Chih-hao 林懿貞; Yichen Lin; 科技管理碩士班 2013

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