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文化古蹟解說服務品質對遊客忠誠度的影響以台南府城文化古蹟為例

丁學勤(Ting, Shueh-Chin) ; 邱怡欣(Chiu, Yi-Hsin)

休閒研究, 2016-12, Vol.6 (3), p.001-026

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題名:
文化古蹟解說服務品質對遊客忠誠度的影響以台南府城文化古蹟為例
著者: 丁學勤(Ting, Shueh-Chin) ; 邱怡欣(Chiu, Yi-Hsin)
主題: destination satisfaction ; interpretation service quality ; place attachment ; revisit intention ; willingness to recommend ; 地方依附 ; 推薦他人 ; 景點滿意度 ; 解說服務品質 ; 重遊意願
所屬期刊: 休閒研究, 2016-12, Vol.6 (3), p.001-026
描述: The purpose of this study was to deeply examine the impact of “interpretation service quality (including interpretative sign and narrator)”on “place attachment”，and further on “destination satisfaction” and “loyalty (including revisit intention and willingness to recommend)” of tourists. The research target was visitors in cultural historical sites of Chihkan Tower, Koxinga Temple, Confucius Temple and Anping Fort in Tainan. The data were analyzed by conducting the structural equation modeling. The results of the empirical study show that interpretive sign’s interpretation service quality has positive influences on tourist’s place attachment, revisit intention and willingness to recommend; however, the influence on destination satisfaction cannot be corroborated. Narrator’s interpretation service quality only has a positive influence on willingness to recommend. Place attachment of tourists has positive influences on destination satisfaction and revisit intention, but place attachment has a positive influence
出版者: 台灣: 國立聯合大學文化創意與數位行銷學系
語言: 中文
識別號: ISSN: 2073-2368
資源來源: Airiti Library

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文化古蹟解說服務品質對遊客忠誠度的影響以台南府城文化古蹟為例

丁學勤(Ting, Shueh-Chin) ; 邱怡欣(Chiu, Yi-Hsin)

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