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基于4C理论分析《声
入
人
心
》第一季的营销策略
陈玉晗
新媒体研究, 2023, Vol.9 (2), p.43-47
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Title:
基于4C理论分析《声
入
人
心
》第一季的营销策略
Author:
陈玉晗
Is Part Of:
新媒体研究, 2023, Vol.9 (2), p.43-47
Description:
G2; 《声
入
人
心
》第一季是湖南卫视打造的聚焦于美声、音乐剧与歌剧领域的原创音乐类节目,自播出以来引发广泛热议,得到行业认可并在相关小众领域产生了广泛影响.为了通过其营销策略探究节目成功原因,基于4C理论采用参与式观察等研究方法,发现《声
入
人
心
》第一季在受众需求挖掘、节目制作宣传、情感品牌塑造等方面表现突出,但同时在专业性与娱乐性的平衡、大众文化与小众艺术的融合等方面存在一些不成熟之处与次生问题.
Publisher:
华中师范大学
Language:
Chinese
Identifier:
ISSN: 2096-0360
DOI: 10.3969/j.issn.2096-0360.2023.02.011
Source:
Alma/SFX Local Collection
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