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浅析音乐类综艺中音乐剧的创新传播 ——以《声入人心》为例

丁一鸣

戏剧之家, 2022 (29), p.38-40

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  • Title:
    浅析音乐类综艺中音乐剧的创新传播 ——以《声入人心》为例
  • Author: 丁一鸣
  • Is Part Of: 戏剧之家, 2022 (29), p.38-40
  • Description: G222; 音乐剧是当下极具市场潜力的艺术形式.本文以湖南卫视原创综艺节目《声入人心》中关于音乐剧的传播方式为例,讨论创新传播方式对于音乐剧发展的影响.在借鉴国外音乐剧传播方式的基础上,笔者对于音乐剧的大众化传播的重要性进行分析,运用传媒学、教育学、营销学等理论,研究未来提高我国音乐剧的大众传播效率的途径.
  • Publisher: 香港城市大学 香港 999077
  • Language: Chinese
  • Identifier: ISSN: 1007-0125
    DOI: 10.3969/j.issn.1007-0125.2022.29.012
  • Source: Alma/SFX Local Collection
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