語言:

接受美學、服務品質與可玩性對觀眾參觀數位藝術展覽之影響 = The influence of aesthetic acceptance, service quality, and playability on visitors’ satisfaction toward digital art exhibitions

謝宗遠 (數位學習科技) 國立臺南大學數位學習科技學系碩士班民101[2012

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題名:
接受美學、服務品質與可玩性對觀眾參觀數位藝術展覽之影響 = The influence of aesthetic acceptance, service quality, and playability on visitors’ satisfaction toward digital art exhibitions
著者: 謝宗遠 (數位學習科技)
國立臺南大學數位學習科技學系碩士班
主題: 可玩性服務品質接受美學忠誠度滿意度; Playability Service Quality Receptional Aesthetic Loyalty Satisfaction
描述: 由於目前相關數位藝術展覽所使用到的評估方式通常都是比較主觀的意見，或是作者們直接賦予作品之概念，無法得到相當客觀的想法去評估一件藝術作品，而本研究藉由接受美學、服務品質與可玩性等因素建構出一套模式來評估相關數位藝術展覽，讓評估藝術作品之方式更為客觀。展覽期間本研究蒐集參展民眾所填寫的問卷，經由量化分析來評估此展覽對與觀眾滿意度之效益並瞭解數據之間的相關性。透過相關係數分析可得到，在各個構面之間的影響都是有顯著關係，但在「接受美學」此構面上對於觀眾在參觀展覽時並無正向影響關係，本研究分析後或許在作品上的設計與互動方式並未貼近參觀展覽的觀眾，讓觀眾與作品互動時顯得複雜，未能清楚傳達作品之概念。本研究希望此評估模型對往後相關從事研究人員有所幫助並提出相關討論，幫助此類型研究能加以深入探討。 Related to digital art exhibitions used to assess usually are the subjective opinions, or the authors directly given to the concept of the work, unable to get an objective idea to evaluate a work of art. This study use to such as Receptional Aesthetics, Service Quality and Playability to construct a model to evaluate digital art exhibitions, to more objective assessment of the works of art. During the exhibition of this study to gather exhibitors people fill out questionnaires, through quantitative analysis to evaluate this exhibition on the correlation between the data and understand the effectiveness of audience satisfaction. Through the correlation coefficient can be obtained, the effects are a significant relationship between the various dimensions, however, in this dimension of "reception aesthetics" for the viewers to visit the exhibition, there is no positive impact of relationship. Perhaps in the works on the design and interactive way
出版者: 碩士論文--國立臺南大學數位學習科技學系碩士班, 100學年度
建立日期: 民101[2012
格式: xi,56葉 : 圖,表 ; 30公分.
語言: 中文
資源來源: NUTN ALEPH

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接受美學、服務品質與可玩性對觀眾參觀數位藝術展覽之影響 = The influence of aesthetic acceptance, service quality, and playability on visitors’ satisfaction toward digital art exhibitions

謝宗遠 (數位學習科技) 國立臺南大學 數位學習科技學系碩士班 民101[2012

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謝宗遠 (數位學習科技) 國立臺南大學數位學習科技學系碩士班民101[2012