IT project proposals : writing to win

題名:
IT project proposals : writing to win
著者: Paul Coombs author.
主題: Technical writing; Proposal writing in business; Computer software -- Development -- Planning
描述: Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.
出版者: Cambridge : Cambridge University Press
建立日期: 2005
格式: 1 online resource (x, 146 pages) : digital, PDF file(s)..
語言: 英文
識別號: ISBN9780511541339 (ebook)
資源來源: NUTN ALEPH

連結

Paul Coombs author. 2005