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如何以心靈環保為核心能力創造多元價值？ 慈濟靜思書軒之個案研究 = How to create multiple values by core competence with spiritual environment protection?A case study of Tzu Chi Jingsi Bookstore

謝捷淳 國立臺南大學 經營與管理學系高階管理碩士在職專班. 2023[民112]

可在 府城總館  2樓參考書區  (DC TM 111038 )取得(請點選下列選項)

  • 題名:
    如何以心靈環保為核心能力創造多元價值？ 慈濟靜思書軒之個案研究 = How to create multiple values by core competence with spiritual environment protection?A case study of Tzu Chi Jingsi Bookstore
  • 著者: 謝捷淳
  • 國立臺南大學 經營與管理學系高階管理碩士在職專班.
  • 主題: 資源基礎理論觀點 心靈環保 服務創新 價值創造 質性研究; resource-based theory perspective spiritual environmental protection service innovation value creation qualitative research
  • 描述: 靜思書軒的成立是為了傳承證嚴法師的理念，期望能傳遞淨化人心，讓靜思書軒是一個充滿愛的地方，在紛紛擾擾的社會中提供人們一個沉澱心靈的處所，傳遞給每一位踏入靜思書軒的客人，體會到善與愛，靜思書軒不只是賣書，更是說法傳法、接引群眾、淨化人心的好地方，也是別於其他書店更具有獨特、價值、難以模仿的地方。 本研究從「資源基礎理論觀點」角度切入，探討靜思書軒如何以心靈環保為核心能力基礎發展出多元價值，採用質性研究之個案研究，深入瞭解慈濟靜思書軒從1993年成立迄今，陸續推出環保碗筷、養生食品系列，都期待能將守護大地、珍愛生命的理念，結合在生活中，期望能為社會注入清流。本研究透過訪談進行蒐整資料，對於受訪者在店裡長期工作與消費者之間的關聯進行研究分析，可以瞭解靜思書軒不單只是一家店，是讓消費者能夠留在店裡好好的閱讀書籍及品茶，提供顧客不同形式的服務，達到服務創新，增加顧客附加價值，感受到不同的氛圍，吸引更多顧客，是慈濟人的方向，法脈的源頭，希望能夠號召更多的人，共同守護這個家，書軒以抱持著廣結善緣的經營理念，不以營利為目的，達到永續經營，創造出多元價值的成功模式。本研究的發現將可作為一間企業營運能夠穩定成長，結合心靈環保核心價值所在，創造多元價值。
    With the rapid development of Internet technology, people's reading habits will also change. Because the Internet and e-commerce are gradually starting, physical bookstores are slowly disappearing. Bookstores have launched different ways of survival in order to survive. How to maintain in the environment Competitive advantage has also become a major topic for bookstore leaders. The establishment of Jingsi Bookstore is to inherit Master Cheng Yen's philosophy, hoping to pass on the purification of people's hearts, to make Jingsi Bookstore full of love, to provide people with a place to settle their hearts in the turbulent society, and to pass it on to everyone Guests who step into Jingsi Bookstore experience kindness and love. Jingsi Bookstore not only sells books, but also a good place to teach the Dharma, attract people, and purify people's hearts. It is also unique and valuable compared to other bookstores. , Difficult to imitate. This study starts from the perspective of "resource-based theory" to explore how Jingsi Bookstore develops multiple values based on spiritual environmental protection as its core competency. It adopts a case study of qualitative research to gain an in-depth understanding of Tzu Chi Jingsi Bookstore since its establishment in 1993. So far, environmental protection bowls and chopsticks and health food series have been launched successively, all of which are expected to integrate the concept of protecting the earth and cherishing life into life, and hope to inject clean water into the society. This study collects data through interviews, and analyzes the relationship between the interviewees’ long-term work in the store and consumers. It can be understood that Jing Si Bookstore is not just a store, but allows consumers to stay in the store and have a good time.
    Reading books and tasting tea, providing customers with different forms of services, achieving service innovation, increasing customer added value, feeling different atmospheres, and attracting more customers are the direction of Tzu Chi people and the source of Dharma. We hope to call for more Many people protect this home together. Shuxuan adheres to the business philosophy of forming good relationships, not for profit, to achieve sustainable management, and to create a successful model of multiple values. The findings of this research will be able to grow stably as an enterprise, and combine the core value of spiritual environmental protection to create multiple values.
  • 出版者: 碩士論文--國立臺南大學經營與管理學系高階管理碩士在職專班.
  • 建立日期: 2023[民112]
  • 格式: [9],56頁 : 圖,表 ; 30公分..
  • 語言: 中文
  • 資源來源: NUTN ALEPH
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