skip to main content
語言:

以國家競爭優勢模式探討魚池鄉紅茶產業

張世忠; Chang, Shih-chung 劉子歆; Tzu-Hsin Liu; 科技管理研究所碩士班 2011

線上取得

  • 題名:
    以國家競爭優勢模式探討魚池鄉紅茶產業
  • 著者: 張世忠; Chang, Shih-chung
  • 劉子歆; Tzu-Hsin Liu; 科技管理研究所碩士班
  • 主題: 魚池; 鑽石理論; 競爭優勢; 茶; Yuchi; Diamond Model; Competitive Advantag; Tea
  • 描述: 「大破壞後，才有大建設」，一場921地震震出魚池紅茶的商機。本論文採用質化個案研究法，探討「魚池鄉紅茶產業透過國家競爭優勢模式理論的發展，進而創造競爭優勢，而達到價值創造的目的。」此一議題。藉由競爭優勢、國家鑽石理論與茶業產業相關文獻，探討魚池鄉紅茶產業在產業發展所體現之現象。在研究對象的選擇上，由於魚池鄉紅茶產業是臺灣茶業產業發展過程中重要的一環，也是政府扶植的精緻農業產業之一。故本研究認為魚池鄉紅茶產業為一值得深入探究之個案，進而以魚池鄉紅茶產業做為個案研究的對象。研究結果發現，魚池鄉紅茶產業運用國家鑽石理論模型中六個要素，不斷相互刺激、配合、提升與發展，累積其核心資源，及改善並創新，促使魚池鄉紅茶產業創造永續經營與持久的競爭優勢。
    Large-scale construction often follows devastation; the 921 earthquake “quaked out” the promising business of black tea in Yuchi Township. This study adopted the qualitative research method, case study, to explore the issue that the black tea industry in Yuchi creates a competitive advantage and further achieves the goal of value creation through the development of the Competitive Advantage of Nation Diamond Model as theorized by Michael E. Porter. Based on the relevant literature on competitive advantage, Diamond Model and tea industry, this study aimed to analyze the phenomena affecting the black tea industry development in Yuchi. The black tea industry in Yuchi was chosen as the research subject since it plays a vital role in the entire history of Taiwan’s tea industry and is also one of the government-subsidized quality agricultures. As the black tea industry in Yuchi was considered a case worthy of in-depth exploration in this study, it was chosen as the research subject. The study results showed that the six factors of the Diamond Model were well coordinated and developed in the black tea industry in Yuchi so the core resources have been continuously accumulated, improved and innovated to help the tea industry there achieve sustainable management and a lasting competitive advantage.
    碩士
  • 建立日期: 2011
  • 格式: 121 bytes
    text/html
  • 語言: 中文
  • 識別號: http://nutnr.lib.nutn.edu.tw/handle/987654321/1514
  • 資源來源: NUTN IR
連結
返回到檢索清單
上一頁前一個記錄 檢索清單  10 下ㄧ個記錄下ㄧ頁
    臺南大學版權所有 © 2016 NUTN All Rights Reserved

正在檢索遠程資料庫，請稍等