企業型基金會執行社會企業之成效-以國泰慈善基金會為例

傳送到

題名:
企業型基金會執行社會企業之成效-以國泰慈善基金會為例
著者: 蔡佳蓉; Tsai, Chia-jung
劉哲宏; Che-hung Liu; 科技管理碩士班
主題: 企業型基金會; 企業社會責任; 社會企業; Corporate Foundation; Corporate Social Responsibility (CSR); Social Enterprise
描述: 隨著社會責任的議題日益受到重視，同時企業應善盡社會責任的行為被大眾高度期待的當下，企業社會責任已經轉變成主動的策略思維。在此同時，許多企業經營者更由被動式配合轉為主動參與，且思索以更積極的作為來協助消弭社會問題。而且，建立良好社會形象與公共關係，除有消極性的節稅效益外，更有積極性的企業永續發展之意義。所以，在目前高度競爭的環境下，企業對於經濟效率與社會政策必須結合。亦即對於企業營運獲利的目標，不僅僅是以照顧利害關係人作為最大權益，同時必須透過善盡企業社會責任與追求企業永續發展，以作為地球公民的積極表現。本研究著眼於此，透過社會企業之概念與運作型態，進行個案企業之分析探討。此外，由於許多企業透過成立基金會，來幫助企業與利害關係人之間的溝通，並替企業帶來正面的形象，故本論文之研究將聚焦在企業型基金會執行社會責任時，相關方案推動之成效與影響性。本論文之研究選擇了國內知名的金融企業國泰人壽保險公司，以及該企業所成立之國泰慈善基金會，作為研究對象。本研究將焦點集中在個案公司國泰人壽的社會企業型態與運作模式上。在論文的研究中發現，個案公司的社會企業型態與運作模式，與學者Alter的組織化支持模式極為相近。特別是在此個案下的社會服務與商業活動是獨立分開，而透過外部式社會企業之商業活動來創造利潤，以支付社會服務活動與運作費用。同時，在本研究之個案分析中發現，社會企業藉由成立企業基金會，來實現企業社會責任，有許多優點與值得仿效之處。透過本論文的研究結果，我們知道藉由成功的社會企業運作案例，將能提供作為創業家主動承擔社會責任的新策略選擇。
With social responsibility issues have received increasing attention and the public high expectations that the enterprises should fulfill its social responsibility behavior, corporate social responsibility has been transformed into a proactive strategic thinking. And, it will be meaningful of negative tax savings benefits and positive sustainable development by creating a good social image and public relations. Therefore, enterprises must be combined with economic efficiency and social policy in the highly competitive environment. In the other words, as the largest enterprises operating profit target, it is not only to take care of interested parties, but also fulfill the corporate social responsibility and the pursuit of sustainable development of enterprises for the positive performance of the global citizen. Based on the above point of views, we analyze and discuss the enterprises as case study through the concept of social enterprise and operational patterns. Furthermore, many enterprises enhance communication between businesses and interested parties and positive image for the business through the establishment of the foundation. This paper will focus on the effectiveness and impact of the corporate foundation performing social responsibility program. We chose the well-known financial firms Cathay Life Insurance Co., as well as Cathay Charity Foundation set up by Cathay Life Insurance Co. for the study.The study focus on the case of Cathay Life Insurance Co. of social enterprise type and mode of operation through case studies and other qualitative research methods. In the thesis, we have also some results that the case of social enterprise type and mode of operation is very close to the Organizational Support Model by Alter. Social services and commercial activities is independent and separate in this case study and through the commercial activities of external social enterprises to create profits to pay for social service activities and operating costs. Meanwhile, we found that there are many advantages worth emulating at performing corporate social responsibility through the establishment of corporate foundations in the case of this study. Through the findings of this paper, it will be able to provide a new strategy of choice for the initiative of social responsibility as an entrepreneur by the successful social enterprises in operation case.
碩士
建立日期: 2012
格式: 121 bytes
text/html
語言: 中文
識別號: http://nutnr.lib.nutn.edu.tw/handle/987654321/925
資源來源: NUTN IR

連結

連回原始介面

企業型基金會執行社會企業之成效-以國泰慈善基金會為例

蔡佳蓉; Tsai, Chia-jung 劉哲宏; Che-hung Liu; 科技管理碩士班 2012

正在檢索遠程資料庫，請稍等