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图示社会：中国大陆纸质媒介的新功能 : 以《新周刊》为例 [Mapping Society: The New Function of Print Media in Mainland China—the Case of New Weekly]

Wang, Xiaolu

Portal (Sydney, N.S.W.), 2009-12, Vol.6 (2) [同儕審閱期刊]

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图示社会：中国大陆纸质媒介的新功能 : 以《新周刊》为例 [Mapping Society: The New Function of Print Media in Mainland China—the Case of New Weekly]
著者: Wang, Xiaolu
主題: Advertising ; Chinese print media ; Classification ; Consciousness ; Everyday life ; Function ; Historical development ; Intellectuals ; Mass media effects ; new characteristics and functions，social issues and phenomena ; New Weekly ; Public opinion ; Social perception
所屬期刊: Portal (Sydney, N.S.W.), 2009-12, Vol.6 (2)
描述: Based on New Weekly, one of the most influential illustrated Chinese magazines focusing on social issues and phenomena, this paper deals with the new characteristics and functions of the Chinese print media today. By describing its development and cover story themes, I argue that the Chinese print media represented by New Weekly doesn’t simply demonstrate how such media attempts to attract readers by taking advantage of its own changing appearance and format, including its design, printing quality, level of advertisements, classification of themes, and so on. Rather, this media is manifesting a changing concpetualization of intellectuals in China today. The Chinese print media, then, has new characteristics. It no longer serves simply as an ideological ‘microphone’ or ‘mouthpiece,’ but rather observes and comments on social issues and phenomena in mainland China. In this way it reflects the changing conception and perception of intellectuals in its own approaches and perspectives. By tracing this historical development, I attempt to indicate that new media like New Weekly actively promotes consciousness of social issues, while reflecting how such consciousness has an impact on everyday life. Such new cultural functions indicate that the print media is able to play a major role in influencing, if not determining, Chinese public opinion.
出版者: Sydney: University of Technology Sydney - Faculty of Arts and Social Sciences
語言: 英文
識別號: ISSN: 1449-2490
EISSN: 1449-2490
DOI: 10.5130/portal.v6i2.1031
資源來源: Publicly Available Content Database
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DOAJ Directory of Open Access Journals

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图示社会：中国大陆纸质媒介的新功能 : 以《新周刊》为例 [Mapping Society: The New Function of Print Media in Mainland China—the Case of New Weekly]

Wang, Xiaolu

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