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Strategic approach to the development of ecotourism in Bor District, Serbia

Voza, Danijela ; Fedajev, Aleksandra

Menadžment u Hotelijerstvu i Turizmu = Hotel and Tourism Management, 2020-01, Vol.8 (2), p.89-100 [同儕審閱期刊]

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  • 題名:
    Strategic approach to the development of ecotourism in Bor District, Serbia
  • 著者: Voza, Danijela ; Fedajev, Aleksandra
  • 主題: Bor District ; Ecotourism ; National parks ; Natural resources ; Strategic planning ; strategy ; SWOT ; Tourism ; TOWS
  • 所屬期刊: Menadžment u Hotelijerstvu i Turizmu = Hotel and Tourism Management, 2020-01, Vol.8 (2), p.89-100
  • 描述: The increase in ecotourism popularity at a global level is a consequence of the increased human concern for the state of natural resources. This type of alternative tourism is increasingly present in tourist trends around the world. For developing countries, ecotourism can be an opportunity for accelerating economic development by exploiting natural resources, without changing their original state. Although it offers great opportunities, the management of tourism in protected or unprotected natural assets is a great challenge. The importance of integrating the actions of all stakeholders and the usage of strategic approach are often neglected. The aim of this paper is to generate strategies for the development of ecotourism in Bor and its surroundings. For this purpose, a combined SWOT-TOWS methodology is applied. Based on the obtained results, nine strategies are proposed, whose implementation would enable the usage of natural and cultural and historical potentials for the revival of ecotourism in this area.
  • 出版者: Vrnjačka Banja: Факултет за хотелијерство и туризам у Врњачкој Бањи
  • 語言: 英文;塞爾維亞文
  • 識別號: ISSN: 2620-0279
    EISSN: 2620-0481
    DOI: 10.5937/menhottur2002089V
  • 資源來源: DOAJ Directory of Open Access Journals
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