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La place de la description dans le discours du dirigeant

Demil, Benoît ; Lecocq, Xavier

Gerer & Comprendre, 2015-03 (119), p.32-41 [同儕審閱期刊]

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題名:
La place de la description dans le discours du dirigeant
著者: Demil, Benoît ; Lecocq, Xavier
主題: Business administration ; Humanities and Social Sciences ; Leadership ; Management styles ; Management theory ; Strategic management
所屬期刊: Gerer & Comprendre, 2015-03 (119), p.32-41
描述: Story-telling is an important activity of business leaders. Their discourse, a mixture of narratives and descriptions, is often intended to change reality. The discourse is examined of someone who managed to transform his market by providing a new description of how it works. This description was important since, owing to its informative and legitimating characteristics, it was performative in creating new market conditions. A description, however credible and elaborate it might be, does not make a strategic maneuver a sure winner.
出版者: Paris: La Francaise de Financement et d'Edition (FFE)
語言: 法文
識別號: ISSN: 0295-4397
EISSN: 2271-7943
資源來源: Agricultural & Environmental Science Collection

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