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Keep the Living Practice Alive: Calligraphy, Commodification, and Postliterate Culture

Chrétien-Ichikawa, Sabine ; Pawlik, Karolina

Creative Industries and Digital Transformation in China, 2022, p.11-37

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  • 題名:
    Keep the Living Practice Alive: Calligraphy, Commodification, and Postliterate Culture
  • 著者: Chrétien-Ichikawa, Sabine ; Pawlik, Karolina
  • 主題: Calligraphy ; Creative industries ; Postliterate culture ; Technology ; Writing
  • 所屬期刊: Creative Industries and Digital Transformation in China, 2022, p.11-37
  • 描述: Speaking as a cultural historian and anthropologist, in this chapter I investigate into the entanglement of handwriting and technology in contemporary China, and the implications this has for Chinese brush writing. My reflection figures calligraphy within the changing urban environment and creative economy context of China. I inquire about challenges and opportunities for calligraphy to evolve within the ongoing transition towards a postliterate era. I discuss shifting perceptions of calligraphy, caused by the emergence of robotic calligraphy and new smartphone applications that are intended to offer users the experience of ‘writing’ calligraphy. However, I suggest that calligraphy has the potential to evolve in multiple ways, subjected to technology or coexisting with it. I outline important objectives for maintaining a balance between efforts to brand calligraphy within creative industries, preserve it as a significant part of Chinese heritage, and carry it into the future as a vital creative and spiritual practice.
  • 出版者: Singapore: Palgrave Macmillan
  • 語言: 英文
  • 識別號: ISBN: 9811930481
    ISBN: 9789811930485
    EISBN: 9789811930492
    EISBN: 981193049X
    DOI: 10.1007/978-981-19-3049-2_2
    OCLC: 1341444524
    LCCallNum: HB99.3
  • 資源來源: Springer Books

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