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优势竞赛论指导下的商业广告翻译
路璐 郭宝先
英语广场(下旬刊), 2013 (6), p.13-14
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Title:
优势竞赛论指导下的商业广告翻译
Author:
路璐 郭宝先
Subjects:
优势竞赛论
;
商业广告翻译
;
诗化倾向
Is Part Of:
英语广场(下旬刊), 2013 (6), p.13-14
Description:
许渊冲提出的"美化之艺术,创优似竞赛"的翻译理论是中国传统翻译理论的集大成者,并且又有不小的突破,在这种理论的指导下许渊冲取得了非凡的成绩,得到了诗译英法第一人的荣誉。鉴于现代中英文商业广告的诗化特点和倾向,本文试图把他提出的"优势竞赛论"应用到汉英商业广告的互译实践中,以验证在此领域的指导能力和潜力。
Publisher:
河北联合大学
Language:
Chinese
Identifier:
ISSN: 1009-6167
Source:
Alma/SFX Local Collection
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