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The profit impact of marketing strategy project : retrospect and prospects
The profit impact of marketing strategy project : retrospect and prospects
The profit impact of marketing strategy project : retrospect and prospects
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The profit impact of marketing strategy project : retrospect and prospects

Paul Farris editor.; Michael J. Moore 1953- editor.; Robert D Buzzell (Robert Dow), 1933- editor. 2004

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by this author/creator:

  1. Buzzell, Robert D
  2. Farris, Paul
  3. Moore, Michael J.

on this subject:

  1. Marketing
  2. Strategic planning
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