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- 同儕審閱期刊 (63,889)
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Correction: Monitoring of the Venezuelan exodus through Facebook's advertising platformPalotti, Joao ; Adler, Natalia ; Morales-Guzman, Alfredo ; Villaveces, Jeffrey ; Sekara, Vedran ; Garcia Herranz, Manuel ; Al-Asad, Musa ; Weber, IngmarPloS one, 2020-03, Vol.15 (3), p.e0230455-e0230455 [同儕審閱期刊]可取得全文 |
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Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research DirectionsRosengren, Sara ; Campbell, ColinJournal of advertising, 2021-10, Vol.50 (5), p.505-509 [同儕審閱期刊]可取得全文 |
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Television Advertising and Online SearchJoo, Mingyu ; Wilbur, Kenneth C. ; Cowgill, Bo ; Zhu, YiManagement science, 2014-01, Vol.60 (1), p.56-73 [同儕審閱期刊]可取得全文 |
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Uninformative Advertising as an Invitation to SearchMayzlin, Dina ; Shin, JiwoongMarketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.666-685 [同儕審閱期刊]可取得全文 |
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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising ElasticitiesSETHURAMAN, RAJ ; TELLIS, GERARD J. ; BRIESCH, RICHARD A.Journal of marketing research, 2011-06, Vol.48 (3), p.457-471 [同儕審閱期刊]可取得全文 |
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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search AdvertisingDINNER, ISAAC M. ; VAN HEERDE, HARALD J. ; NESLIN, SCOTT A.Journal of marketing research, 2014-10, Vol.51 (5), p.527-545 [同儕審閱期刊]可取得全文 |
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Online Display Advertising: Targeting and ObtrusivenessGoldfarb, Avi ; Tucker, CatherineMarketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.389-404 [同儕審閱期刊]可取得全文 |
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The Online Advertising Industry: Economics, Evolution, and PrivacyEvans, David S.The Journal of economic perspectives, 2009-07, Vol.23 (3), p.37-60 [同儕審閱期刊]可取得全文 |
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Does It Pay to Be Real? Understanding Authenticity in TV AdvertisingBecker, Maren ; Wiegand, Nico ; Reinartz, Werner J.Journal of marketing, 2019-01, Vol.83 (1), p.24-50 [同儕審閱期刊]可取得全文 |
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Advertising Expensive MortgagesGURUN, UMIT G. ; MATVOS, GREGOR ; SERU, AMITThe Journal of finance (New York), 2016-10, Vol.71 (5), p.2371-2416 [同儕審閱期刊]可取得全文 |
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